Google adwords for video allows you to advertise videos via the Youtube platform. A big advantage is their pay-per-view or cost-per-view (CPV) billing model, which means that the advertiser will only be charged for the review after the user has watched 30 seconds of the video, or the whole if shorter, otherwise the advertiser this view is not charged.
There are several ways you can advertise on the Youtube platform:
· Pre Roll Video Advertising (Video is displayed before the selected video is uploaded)
· In Video Advertising - Text or banner ads are shown to users while watching a selected video with the ability to click through to your site.
· Related and Promoted Video Advertising - Your video has been extracted, prompting users to click on it and watch it.
· Masterhead - Billed per day and appear on the front page of Youtube