YouTube Growth for the complete beginners
5 TIPS FOR YOUTUBE GROWTH FROM SCRATCH
1. Build Videos Around a Single Keyword/Topic
It may seem obvious, but building your video around a single topic/keyword is the best way to get the traffic you want and grow your audience. Many people who are unaware of SEO best practices skip this step, but it’s crucial if you want your videos to get the maximum amount of viewers. Try using a keyword tool like TubeBuddy, which is specific SEO tool for YouTube, to look for the most searched keywords in the niche you’re looking to target.
It’s important to pick your keyword before you even build your video content because it helps you construct the best information around that specific topic. It also helps you remember to include your keyword naturally throughout the content so YouTube picks it up when closed captions are added. Once you’ve chosen your keyword, check out the videos that are currently ranking for that topic to make sure you’re on the right track in terms of intent, and don’t forget to optimize your title and descriptions. Despite popular myths, the most successful videos on YouTube are typically less than 5 minutes long, so don’t feel you have to make a film or write a novel. Keep it concise and sweet.
2. Reformat Existing Quality Content
The easiest way to grow your channel is to build great content. But that content doesn’t always have to be built from scratch when there are plethora of information available everywhere online, so you just have to source best one and start doing the work. Some of your best videos can be built from engaging, valuable, useful and actionable content you’ve already created. Many people go to YouTube to find answers and how-to tutorials for the issues they’re facing, so content that solves problems is a great fit like explained on that video. Look at the blogs, guides, and other high-performing pieces you currently have and think about how to make them into cool videos.
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3. Engage with Your Audience
It's important not to overlook the fact that YouTube is a social media channel, and therefore demands social interaction. If you’re just posting videos without encouraging comments and discussion, you’re missing on a huge potential to increase engagements. YouTube algorithm rewards channels with great engagement, including overall time spent on channel, watch time, likes and dislikes, and most importantly, comments. Try to respond to every comment you receive (if possible!) and ask users to engage with audio or visual queries. This gives you an amazing insight of what your audience wants to hear from you.
4. Get Branded
Lets assume that your content is awesome. But does your channel itself feels visually appealing? If you want visitors to take your YouTube channel seriously and subscribe to it, you need to look professional. Branding helps with that as with branding, your channel will also help users immediately recognize your content. If you have a website or blog, you probably already have some sort of look and feel you use to differentiate yourself from other individuals and/or companies, so it only makes sense to carry over that branding to your YouTube channel as well. Here’s an example from tutorial channel MStar Tutorials
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5. Promote Your YouTube Videos on Other Social Channels
One of the beautiful things about social media is that you can cross-promote content on different outlets. Promoting your YouTube videos on your other social channels is the easiest way to grow your audience. What channels are you on? Facebook, Linkedin, Instagram, Pinterest? There are many to choose from. And if there’s a channel (such as this Facebook page) on which you want to post videos directly, you can always do a teaser for the full-length video on YouTube so that you have optimum engagement on all channels. Don’t forget about your blog; you can post your videos there as well!